2020×îÐÂ×îȫҽÃÀÖ±²¥±¨¸æÀ´ÁË£¬ÕâЩÄÚÈݲ»¿É´í¹ý£¡

2020×îÐÂ×îÈ«ÕûÐÎÒ½Ôº/Ò½ÁÆÃÀÈÝÖ±²¥±¨¸æÀ´ÁË£¬ÕâЩÄÚÈݲ»¿É´í¹ý£¡

Ö±²¥´ø»õ¿ÉÒÔ˵ÊÇʱÏÂ×îΪÈÈÃŵĴø»õ·½Ê½Ö®Ò»£¬Ò»³¡ÒßÇéÈÃÉç»á¸÷½çÈ«Ãæ´¥Íø£¬ÔÚÏß¼ÛÖµµÃµ½¿ÕǰÊÍ·Å¡£ÔÚÒ»ÖÚÍøºì¡¢Ã÷ÐÇÄËÖÁÆóÒµ´óÀÐÃÇÂÖ·¬ÉÏÕóÏ£¬Ö±²¥´ø»õµÄ·çÀËÔ½ÏÆÔ½´ó¡£

ÉíΪÓÅÐãµÄÒ½ÃÀÈ˿ɲ»ÄÜÂäºó£¬ÓÚÊÇÁ콡¾ýÕûÀíÁ˽üÆÚ¸÷ƽֱ̨²¥µÄÐÐÒµ±¨¸æ£¬½ÓÏÂÀ´ºÍ¸÷λҽÃÀÈ˼òµ¥·ÖÏíһϡ£

ÖØÒªÌáÐÑ£ºÒ»¶¨Òª¿´µ½×îºó£¡£¡

ÎÄÄ©ÓÐ2020ÄêÖ±²¥Ñо¿±¨¸æ´óÀñ°ü£¬Ãâ·ÑÁìÈ¡£¡

1

֮ǰÃÀÍÅÒ½ÃÀÔÚ618´ó´Ù»î¶¯ÖУ¬ÍƳö¡°ÃûÒ½Ö±²¥¡±ºÍ¡°ÊÓÆµÃæÕµÈеIJúÆ·¾ØÕó£¬ÒÔ°ïÖú¸ü¶àÏû·ÑÕßÔÚÇóÃÀ¾ö²ß¹ý³ÌÖÐÓиüרҵµÄÐÅÏ¢Ö¸µ¼¡£¾ÝÃÀÍÅ·¢²¼µÄ¡¶2020Äê618ÃÀÀöÖØÆôÏû·Ñ±¨¸æ¡·Êý¾ÝÏÔʾ£¬618»î¶¯ÆÚ¼ä£¬ÃÀÍÅÒ½ÃÀÏßÉϽ»Ò׶¹ý21.7ÒÚ£¬Í¬±ÈÔö³¤133%£¬ÇáÒ½ÃÀ·þÎñ³ÖÐøÊÜ»¶Ó­¡£

֮ǰҽÃÀÊг¡ÒòΪB¶ËÓëC¶ËÖ®¼äÎÞ·¨´ï³ÉÐÅÏ¢ÉϵÄͨ´ï£¬ËùÒÔ¿Í»§»á¶Ô¼Û¸ñ¡¢Ð§¹û¡¢°²È«ÐԵȷ½Ãæ´æÒÉ¡£

¶øÖ±²¥¿ÉÒÔÈÃרҵ¡¢ÖªÃûµÄÒ½ÉúÖ±½Ó¡¢Ò»¶ÔÒ»µØÏòÓû§´«µÝ³öÓÐЧÐÅÏ¢£¬ÒÔ»¥¶¯µÄÐÎʽ½øÐÐÓÐÕë¶ÔÐÔµÄÐÅÏ¢Êä³ö£¬´òÆÆÏû·ÑÖÐÐÅÏ¢²»¶Ô³Æ£¬½µµÍÓû§Ïû·Ñ¾ö²ßʱµÄ²»ÐÅÈθУ¬ÓÐÀûÓÚÒ½ÃÀ»ú¹¹µÄÆ·ÅÆÊä³ö¡¢ÓªÏú»ñ¿ÍÒÔ¼°ÎªÓû§´øÀ´¸ü¼Ó´¹Ö±µÄרҵ·þÎñ¡£

ͼƬÀ´Ô´£º´óÖÚµãÆÀ

ͼƬÀ´Ô´£ºÃÀÍÅÒ½ÃÀ

Ö±²¥µçÉÌÒ²ÈÕÒæ³ÉÊ죬ÎÒÃÇÒ²¾­³£»á¼ûµ½·ÛË¿Á¿´óµÄÖ÷²¥£¨ÎÒÃÇ³ÆÆäΪKOL£©¿ªÊ¼Ö÷¶¯×ªÐÍΪ´ø»õÖ÷²¥¡£ÈçºÎÔÚºÏÊÊµÄÆ½Ì¨Ñ¡ÔñºÏÊʵÄKOL£¬Ò²ÊÇÒ½ÃÀÈËÃÇÐèÒªºÃºÃ¿¼²ìµÄ¡£ÏÂÃæÍ¨¹ýÕâ·Ý±¨¸æ£¬À´¿´Ï¶¶Òô¶ÌÊÓÆµ¡¢¿ìÊÖÆ½Ì¨ÖУ¬·ÛË¿Êý´óÓÚ1000Íò¡¢ÇÒ»îÔ¾Óû§Êý´óÓÚ5ÍòµÄKOL£¬Ä¿Ç°´ø»õµÄÇé¿ö¡£

ÎÄÄ©ÓÐÍêÕû±¨¸æ´óÀñ°ü£¬Ãâ·ÑÁìÈ¡£¡

2

¾ÝQuestMobile·¢²¼µÄ¡¶¶ÌÊÓÆµKOLÖ±²¥µçÉÌÑо¿±¨¸æ¡·Êý¾ÝÏÔʾ£¬½øÈë2020ÄêÖ®ºó£¬¶ÌÊÓÆµÆ½Ì¨Ö±²¥Á÷Á¿¿ìËÙÔö³¤£¬½ØÖ¹µ½2020Äê9Ô£¬¿ìÊÖ¡¢¶¶Òôƽ̨Öйۿ´Ö±²¥µÄÓû§Õ¼±ÈÒѾ­´ïµ½ÁË80%ÉÏÏ£¬Ö±²¥µçÉ̹ºÂò±Õ»·ÒѾ­»ù±¾Ðγɡ£

ÆäÖУ¬¿ìÊÖÍ·²¿KOL²ÎÓëÖ±²¥±ÈÀý58.5%£¨´ø»õ±ÈÀý36.6%£©£¬Ïà±È֮ϣ¬¶¶ÒôÍ·²¿KOL²ÎÓëÖ±²¥µÄ±ÈÀýԼΪ27.5%£¨´ø»õ±ÈÀýΪ51.2%£©¡£

ͼƬÀ´Ô´£ºQuestMobile

²¢±íʾ¿ìÊÖÖ±²¥µÄ·ºÓéÀÖÊôÐÔ¸üÇ¿£¬Í·²¿KOLÕûÌåÉϸüÈÈÖÔÓÚ¿ªÖ±²¥£»¶¶ÒôÍ·²¿KOLÔò¾ßÓиüÖ±½ÓµÄ±äÏÖÐèÇ󣬿ªÍ¨´ø»õÖ±²¥µÄ±ÈÀý¸ü¸ß¡£

ͼƬÀ´Ô´£ºQuestMobile

´ø»õÖ±²¥Óë·Ç´ø»õÖ±²¥¾ù¼¯ÖÐÔÚÒ¹Íí³¡£¬·åÖµÊÇÍíÉÏ9µã£¬ÇÐÖÐÓû§ÓéÀÖ·ÅËÉÓ빺ÎïµÄË«ÖØÐèÇó£¬Ðγɡ°Åã°é¾­¼Ã¡±¡£

ͼƬÀ´Ô´£ºQuestMobile

ÏÖÔÚÔ½À´Ô½¶àµÄÓû§Ñ¡Ôñͨ¹ýÖ±²¥¼ä½øÐйºÎÄÇôĿǰֱ²¥µçÉ̵ÄÖ÷ÒªÓû§»­ÏñÊÇʲôÑù×ÓµÄÄØ£¿

ÎÄÄ©ÓÐÍêÕû±¨¸æ´óÀñ°ü£¬Ãâ·ÑÁìÈ¡£¡

3

¾ÝiiMedia Research(°¬Ã½×Éѯ)·¢²¼µÄ¡¶2020ÉϰëÄêÖйúÖ±²¥µçÉÌÊг¡Ñо¿±¨¸æ¡·ÏÔʾ£¬65.2%µÄÖ±²¥µçÉÌÓû§Ôø¾­¹ºÂò¹ýÖ÷²¥ÍƼöµÄÉÌÆ·¡£Õâ˵Ã÷ͨ¹ýÖ÷²¥µÄչʾºÍ½â˵£¬Ö±²¥µçÉÌ´ïµ½Á˽ϺõÄÍÆ½éЧ¹û¡£

ͼƬÀ´Ô´£ºiiMedia Research

iiMedia Research(°¬Ã½×Éѯ)Êý¾ÝÏÔʾ£¬Ö±²¥µçÉÌÓû§Ñ¡ÔñʹÓÃÖ÷²¥µçÉ̹ºÎïµÄ×îÖ÷ÒªÔ­ÒòÊÇÓÅ»ÝÏÞʱÏÞÁ¿£¬Æä´ÎÊÇÉÌÆ·ÐԼ۱ȸߺÍÉÌÆ·È·ÊµÊÇÓû§ÐèÒªµÄ¡£

ËùÒÔ˵£¬Óû§ÔÚ¹ºÂòʱÕûÌåÉÏÊÇÆ«ÀíÐԵģ¬¿´ÖØÉÌÆ·µÄʵ¼ÊʹÓüÛÖµ¡¢ÐԼ۱ȺÍÓŻݡ£ÁíÍ⣬ҲÓÐ26.7%µÄÓû§ÊÇÒòΪֱ²¥¼ä·ÕΧ»ðÈȶø¹ºÂòÉÌÆ·£¬ËµÃ÷Ö±²¥µçÉÌ»¥¶¯ÐÔÇ¿ÄÜ´Ù½øÉÌÆ·µÄÏúÊÛ¡£

ͼƬÀ´Ô´£ºiiMedia Research

ËùÒÔÒ½ÃÀÈËÖ±²¥Ê±¿ÉÒÔ×¢ÖØÖÊÁ¿ºÍÊÛºóµÄ½²½â£¬ÈÃÓû§²úÉúÐÅÈθУ»¶à½øÐÐÏÞʱÃëɱ¡¢ÏÞʱ·¢ÓÅ»ÝȯµÈ»î¶¯£¬»îÔ¾Ö±²¥¼ä·ÕΧ£¬´Ù½øÓû§Ïµ¥¡£

±¨¸æÖл¹ÏÔʾ£¬ÍË»õµÄÔ­ÒòÖУ¬ÅŵÚÒ»µÄÊÇÉÌÆ·ÖÊÁ¿ÎÊÌ⣬ռ43.3%£¬·¢»õ²»¼°Ê±ºÍÊÛºóÎÊÌâÒ²Õ¼Ò»¶¨µÄ±ÈÀý¡£Òò´Ë£¬¹©Ó¦Á´ºÍÍŶÓÔËӪЧÂÊÊÇÖ±²¥µçÉÌÆóÒµµÄºËÐľºÕùÁ¦¡£

ÎÄÄ©ÓÐÍêÕû±¨¸æ´óÀñ°ü£¬Ãâ·ÑÁìÈ¡£¡

4

¾Û½¹ÓÚÎïÁ÷¡¢¹©Ó¦Á´ÒÔ¼°²úÒµÁ´Ïà¹ØÁìÓòÑо¿µÄ¾©¶«ÎïÁ÷Õ½ÂÔÓë´´ÐÂÑо¿Ôº&ר¼ÒίԱ»áÁªºÏ·¢²¼¡¶Ö±²¥µçÉ̹©Ó¦Á´Ñо¿±¨¸æ¡·¡£

Õë¶ÔÖ±²¥µçÉ̵ı¾ÖʺͺËÐľºÕùÁ¦¡¢Äܽâ¾öÉ̼ÒʲôÎÊÌâ¡¢ÒÔ¼°Æä¶ÔÓÚ²úÒµÁ´ºÍ¹©Ó¦Á´¶ËµÄÓ°ÏìµÈÊг¡¹Ø×¢½¹µã£¬½øÐÐÁ˽âÎö¡£

´ÓÖ±²¥µçÉÌ·¢Õ¹µÄÇ÷ÊÆÀ´¿´£¬Öð²½ÍêÉÆ¹©Ó¦Á´¹ÜÀíÊÇÖ§³ÅÆä×ßÏòÁ¼ÐÔ·¢Õ¹µÄÖØÒªÒòËØ¡£Ôڴ˱³¾°Ï£¬·þÎñÓÚ²úÒµ´øºÍMCNµÈ»ú¹¹µÄÈ«ÇþµÀ¡¢Ò»Ì廯¹©Ó¦Á´·þÎñģʽ³ÉΪ±ØÈ»¡£

ͼƬÀ´Ô´£º¾©¶«ÎïÁ÷Õ½ÂÔÓë´´ÐÂÑо¿Ôº

ͼƬÀ´Ô´£º¾©¶«ÎïÁ÷Õ½ÂÔÓë´´ÐÂÑо¿Ôº

½üÄêÀ´£¬Ëæ×Å»ñ¿Í³É±¾µÄÖð½¥Ôö¸ß£¬ÀϿ͵ļÛÖµÉý¸ß¡£Ò½ÃÀ»ú¹¹Ó¦¼ÓÇ¿¿Í»§µÄÉúÃüÖÜÆÚ¹ÜÀíºÍ¿Í»§µÄ¾«Ï¸»¯ÔËÓª¡£

ÒòΪֱ²¥¹ý³ÌÖÐÓëÇóÃÀÕߵĻ¥¶¯¡¢´ðÒÉ£¬½¨Á¢ÆðÁËÐÅÈιØÏµ£¬ÓÐЧµØ×ª»¯Á˿ͻ§£¬²¢Í¨¹ýÒ»´Î´ÎÏßÏÂרҵ·þÎñµÄÊä³ö£¬ÀÎÀÎËø×¡¿Í»§¡£

ÉíΪÓÅÐãµÄÒ½ÃÀÈË£¬ÎÒÃǸüÒª»ý¼«Óµ±§ÓªÏú·½Ê½µÄ±ä»¯£¬²»¶Ï³¢ÊÔºÍÌôÕ½£¬²ÅÄܹ»¸üºÃµØÓµ±§Î´À´£¡

ÉÏÎÄÌáµ½µÄ±¨¸æÖ»ÊÇÁ콡¾ýÕûÀíµÄ²¿·Ö£¬ÍêÕû±¨¸æ¾¡ÔÚ´óÀñ°üÖУ¡

ɨÃè¶þάÂ룬ÂíÉÏÁìÈ¡ÍêÕû

¡¶2020Äê¸÷ƽֱ̨²¥±¨¸æ´óÀñ°ü¡·

ÍùÆÚ¾«Ñ¡

ɨÂëÁìÈ¡¡¶2020ÃÀÒµ»ú¹¹»áÔ±ÔËÓªÖ¸ÄÏ¡·